For
the third year in a row, we've helped publicize the New Yorker
Festival. Over 20 pedicabs were involved for 2004 featuring vinyl
wrapping in Festival colors such as orange and pink with Festival
sponsorship decals such as Altoids, Citibank, Delta Airlines, Grand
Marnier and the Intercontinental Hotel. In addition, this year's
clothing sponsor of the Festival was Eddie Bauer with its Explore
Your Environment campaign. "Eddie Bauer is a brand with strong
links to the outdoors and it's our goal to encourage all people
to get outside and enjoy nature," said Fabian Mansson, CEO
of Eddie Bauer, in a statement. And that commitment was demonstrated
in the sponsorship of a fleet of wrapped Eddie Bauer khaki and denim-themed
pedicabs providing complementary service to Festival attendees at
venues around town. Click here to see photos from the 2006 New Yorker Campaign.
Axe,
the men's bodyspray, put together a clever college campus campaign
that launched simultaneously nationwide, visiting in total 15 campuses
during the famous '04 Axe roadtrip. The East Coast division, coached
by Manhattan Rickshaw, included wrapping three pedicabs in shiny
black vinyl, overlayed with stylish, sharply contrasting decals,
and transporting them to Penn State, Ohio State and the University
of Michigan to coincide with important college football games. Each
pedicab driver sported an attractive Axe black fleece jacket and
carried a sound-equipped backpack playing famous soul hits by Marvin
Gaye and Barry White. These Axe cabs circled college campuses giving
away rides to Axe-friendly passengers.
Target
Target
Corporation, in conjunction with the annual Cherry Blossom
Festival in Washington, D.C., hired 6 of our pedicabs to
operate during the Cherrry Blossom Festival parade. This was a
coordinated effort, involving wrapping the pedicabs in the signature
red
color of Target, installing printed canopies combining whimsical
flower
imagery with the well-known Target logo, and transporting the small
fleet
down to Washington for two days. On the day of the
parade, Target, a title sponsor of the event, hired kimono-wearing
passengers to hand out Japanese fans decorated with (you guessed
it), an
ingenious Target design. It was the most popular item to receive
during
the parade. Even Target the Bulldog was a passenger!
For
the third year in a row, we've helped publicize the New Yorker
Festival. Over 20 pedicabs were involved for 2004 featuring vinyl
wrapping in Festival colors such as orange and pink with Festival
sponsorship decals such as Altoids, Citibank, Delta Airlines, Grand
Marnier and the Intercontinental Hotel. In addition, this year's
clothing sponsor of the Festival was Eddie Bauer with its Explore
Your Environment campaign. "Eddie Bauer is a brand with strong
links to the outdoors and it's our goal to encourage all people
to get outside and enjoy nature," said Fabian Mansson, CEO
of Eddie Bauer, in a statement. And that commitment was demonstrated
in the sponsorship of a fleet of wrapped Eddie Bauer khaki and denim-themed
pedicabs providing complementary service to Festival attendees at
venues around town. 
Axe,
the men's bodyspray, put together a clever college campus campaign
that launched simultaneously nationwide, visiting in total 15 campuses
during the famous '04 Axe roadtrip. The East Coast division, coached
by Manhattan Rickshaw, included wrapping three pedicabs in shiny
black vinyl, overlayed with stylish, sharply contrasting decals,
and transporting them to Penn State, Ohio State and the University
of Michigan to coincide with important college football games. Each
pedicab driver sported an attractive Axe black fleece jacket and
carried a sound-equipped backpack playing famous soul hits by Marvin
Gaye and Barry White. These Axe cabs circled college campuses giving
away rides to Axe-friendly passengers.
Target
Corporation, in conjunction with the annual Cherry Blossom
Festival in Washington, D.C., hired 6 of our pedicabs to
operate during the Cherrry Blossom Festival parade. This was a
coordinated effort, involving wrapping the pedicabs in the signature
red
color of Target, installing printed canopies combining whimsical
flower
imagery with the well-known Target logo, and transporting the small
fleet
down to Washington for two days. On the day of the
parade, Target, a title sponsor of the event, hired kimono-wearing
passengers to hand out Japanese fans decorated with (you guessed
it), an
ingenious Target design. It was the most popular item to receive
during
the parade. Even Target the Bulldog was a passenger!
